http://www.taylormadegolf.com/projectburner/index.aspx
1st 20,000 (this has been posted a few hrs)

Entrants w/ a 5-20 handicap
Entrants make more than 3 purchases a yr
Currently play Taylormade,Calloway,Cobra,Cleveland,Titleist,Ping, Adams,or Nike
Entrants have owned their irons more than 6 mos & less than 5 yrs
Belong to a social network.